For restaurants, bistros and hotel dining
Own your bookings. Own your guests. Own your margin.
WebOpen builds restaurants their own AI-optimized website and installable mobile app — direct reservations, your own guest database, and visibility in Google and AI assistants. No commission on every cover.
What booking marketplaces really cost you
Platforms such as TheFork, Zenchef, OpenTable or Covermanager solve a real problem — but they solve it by standing between you and your guest.
You pay for guests who were already yours
A regular who searches your restaurant by name and lands on a marketplace listing becomes a paid acquisition. You pay a commission or a per-cover fee for a customer you had already earned.
The guest data is not yours
Names, emails, allergies, birthdays, spend history: the platform keeps the relationship. When you leave, your database stays behind and your marketing restarts from zero.
Your competitors are one tap away
Marketplaces are designed to sell restaurants, not your restaurant. Every listing page shows alternatives, discounts and "similar places nearby".
AI assistants read the platform, not you
When someone asks ChatGPT, Gemini or Google AI for a good table tonight, the answer is built from structured, machine-readable data. If only the marketplace publishes it, the marketplace gets recommended.
Marketplace vs. your own booking channel
The same reservation, two very different economics.
A real app on your guests’ home screen — no app store
We deliver a progressive web app (PWA): a website that installs like an app. Guests tap "Add to home screen", your icon appears next to their everyday apps, and it opens full screen with no browser bar. No App Store review, no download friction, no 30% store tax.
1. The guest visits your site
From Google, an AI assistant, a QR code on the table or your Instagram link. The site loads in under a second on mobile.
2. Install in one tap
A discreet prompt invites them to add your restaurant to their home screen. It takes one tap and no account.
3. Book in three taps
Date, time, party size. Confirmation by email and SMS, plus an automatic reminder that cuts no-shows.
4. They come back without a middleman
Your icon is on their phone. Next time they book directly, and you can reach them with a push notification for a new menu or a quiet Tuesday.
What is included
Everything a modern restaurant needs to run its own digital front door.
Direct reservation engine
Service windows, table capacity, party size rules, waiting list, special requests and automatic confirmations.
Installable mobile app (PWA)
Home-screen icon, full-screen experience, offline menu and optional push notifications.
Your guest database
Every reservation feeds a CRM you own: visit history, preferences, allergies, birthdays and spend.
Living digital menu
Update dishes, prices and allergens in seconds. Published in a structured format search engines and AI can read.
AI and local visibility
Schema.org markup for menu, opening hours, location and reviews, plus a Google Business Profile aligned with your site.
Multilingual by default
Your site and app in the languages your guests actually speak — essential in tourist and border markets.
How we move you off the platforms
We do not ask you to switch off your marketplace on day one. We build the direct channel, prove it works, then reduce your dependency.
Week 1 — Audit
We measure how visible you are today in Google, maps, reviews and AI answers, and how much you pay per booking.
Weeks 2-4 — Build
Website, installable app, reservation engine, menus, photography and structured data go live on your own domain.
Months 2-3 — Shift
QR codes on tables, email signatures, Instagram links and Google profile all point to your direct channel. Marketplace stays on as backup.
Month 4 onwards — Reduce
With direct bookings growing and a guest list you own, you decide how much marketplace exposure is still worth paying for.
Questions restaurateurs ask us
Do I have to leave TheFork, Zenchef or Covermanager?
No. Most of our restaurants keep one marketplace as an acquisition channel for new guests, while regulars and locals book directly. The goal is to stop paying commission on bookings you already earned.
Is a PWA really the same as an app?
For a restaurant, yes. It installs on the home screen, opens full screen, works offline for the menu and can send push notifications. What it avoids is app store review, download friction and store commission.
What happens to my existing reservations and guest list?
We help you export what your current platform allows and import it into your own database, so you start with your history rather than an empty CRM.
Will my staff have to learn a complex system?
The back office is a single screen: today’s service, upcoming reservations, guests and menus. Training takes about thirty minutes.
How does this help me appear in ChatGPT or Google AI answers?
AI answers are assembled from structured, verifiable data. We publish your menu, hours, location, cuisine and reviews in machine-readable formats on your own domain, so assistants can quote you directly instead of a marketplace listing.
Interested?
Let's talk about your website and booking platform
Leave us your details: we review your current website and booking system, then get back to you with a concrete proposal — AI-optimized website, mobile app and direct commission-free bookings.